A new UN report states that fighting climate change is not only affordable, but is also cheaper than doing nothing at all. If left unchecked global temperatures could rise to dangerous levels.
...the UN report spells out plainly to the world's governments what their options are: reduce emissions rapidly at a cost of up to 3 per cent of GDP and at most, temperatures will rise by two degrees. But if they do not act, temperatures will rise to dangerous levels and the economic costs will be much greater. -- ABC News Australia
I really believe that imagination is our most important asset. There are probably thousands of ways for large companies to justify continuing with current operations, but if we can think outside of the box and apply some ingenuity then we can figure out how to turn being green into a profitable experience.